Company Highlights
About the Company
Established in 1955, Metro Brands Limited is one of the largest Indian footwear
specialty retailers, in India. The company caters to the footwear needs of customers
through a wide range of branded products for the entire family including men, women,
unisex and kids, and different occasions. The company targets the mid and premium
segments in the footwear market which have a higher presence of organized players
and growth in the overall footwear industry. Some of the company's well-known brands
include Metro, Mochi, Walkway, Da Vinchi, and J. Fontini, as well as certain third-party
brands such as Crocs, Skechers, Clarks, Florsheim, and Fitflop. Metro Brands also
offer accessories such as belts, bags, socks, masks, and wallets, at their stores.
The company also retails footcare and shoe-care products at their stores through
the joint venture, M.V. Shoe Care Private Limited. The company follows the "company-owned
and company operated" (COCO) model of retailing through their own Multi Brand Outlets
(MBOs) and Exclusive Brand Outlets (EBOs), to manage their stores.
Objective of the Issue
(i) Expenditure for opening new stores of the company, under
the “Metro”, “Mochi”, “Walkway” and “Crocs” brands.
(ii) General corporate purposes
Business Strategy
(i) Expand store network in existing and new Indian cities.
(ii) Leverage our multi-channel platform to pursue new business opportunities.
(iii) Increase contribution of e-commerce and omni-channel sales as a proportion
of our sales.
(iv) Expand portfolio of accessories and grow other allied businesses.
Company Promoters
Rafique A. Malik, Farah Malik Bhanji, Alisha Rafique Malik, Rafique Malik Family
Trust And Aziza Malik Family Trust are the company promoters.